Content Analysis of Farm TV Programme of Doordarshan Kendra, Jalandhar

Jagjeet Singh Gill

ISBN 10: 3659915769 / ISBN 13: 9783659915765

Published by LAP LAMBERT Academic Publishing Jul 2016, 2016

About this Item

Neuware -Jalandhar was under taken with the objectives to study the socio-economic profile of the respondents, to analysis the content of the programme MPMK, to study respondents' reactions about content of the programme and satisfaction level and to investigate the viewing behaviour of the respondents. From the three districts selected, two blocks were selected from each three villages were then selected from each block, and ten MPMK viewing farming families were selected randomly from each village. Adult member of each farming families were then selected. Thus the total sample comprised of 180 farmers for the present study. The data was collected by following personal interview approach method and were tabulated and analysed using appropriate statistical tools. The findings of the study revealed that one third of the respondents belonged to age group of 40-50 years and most were middle passed. All of the respondents had motor for irrigation purpose. Almost two third of the respondents had frequently extension contact with agricultural sub-inspector. Less than half of the respondents read newspaper everyday, while one third of them viewed TV programme everyday.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Seller Inventory # 9783659915765

Bibliographic Details

• Title: Content Analysis of Farm TV Programme of Doordarshan Kendra, Jalandhar
• Publisher: LAP LAMBERT Academic Publishing Jul 2016
• Publication Date: 2016
• Language: English
• ISBN 10: 3659915769
• ISBN 13: 9783659915765
• Binding: Taschenbuch
• Condition: Neu

About this title

Synopsis

Jalandhar was under taken with the objectives to study the socio-economic profile of the respondents, to analysis the content of the programme MPMK, to study respondents' reactions about content of the programme and satisfaction level and to investigate the viewing behaviour of the respondents. From the three districts selected, two blocks were selected from each three villages were then selected from each block, and ten MPMK viewing farming families were selected randomly from each village. Adult member of each farming families were then selected. Thus the total sample comprised of 180 farmers for the present study. The data was collected by following personal interview approach method and were tabulated and analysed using appropriate statistical tools. The findings of the study revealed that one third of the respondents belonged to age group of 40-50 years and most were middle passed. All of the respondents had motor for irrigation purpose. Almost two third of the respondents had frequently extension contact with agricultural sub-inspector. Less than half of the respondents read newspaper everyday, while one third of them viewed TV programme everyday.

About the Author

Jagjeet Singh Gill is working as Assistant Professor at SBBS University.He has also worked as HoD,Department of Agriculture,Chandigarh Group of Colleges, Jhanjeri, Mohali. He is alumnus of Punjab Agricultural University, Ludhiana and Khalsa College, Amritsar. He has Presented papers in 5 Conferences & have 9 National and International Publications.