Content Analysis of Crises Communication Messages

Viktoryia Abramenka

ISBN 10: 3659714488 / ISBN 13: 9783659714481

Published by LAP Lambert Academic Publishing Jun 2015, 2015

About this Item

Neuware -This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations¿ press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies¿ crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Seller Inventory # 9783659714481

Bibliographic Details

• Title: Content Analysis of Crises Communication Messages
• Publisher: LAP Lambert Academic Publishing Jun 2015
• Publication Date: 2015
• Language: English
• ISBN 10: 3659714488
• ISBN 13: 9783659714481
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 113 grams

About this title

Synopsis

This research analyzes the crisis communication messages of the two organizations: British Petroleum (BP) and Tokyo Electric Power Company (TEPCO). The study looks at the organizations' press-releases, Facebook updates, and tweets. The research looks at detecting four main themes in the companies' crisis communication messages: trust, collaboration, commitment, and interactivity. This study then goes on to look at the crisis communication strategies.