Contemporary Issues in Marketing and Consumer Behaviour
Parsons, Elizabeth and Maclaran, Pauline
Language: English
Published by Routledge, 2009
- Hardcover
- Used
Seller: Brit Books, Milton Keynes, United KingdomBrit Books
AbeBooks seller since September 11, 2009
Condition: Used - Very good
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Seller Inventory # 3949964
- Title
- Contemporary Issues in Marketing and Consumer Behaviour
- Author
- Parsons, Elizabeth and Maclaran, Pauline
- Publisher
- Routledge
- Publication year
- 2009
- Condition
- Used; Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0750687398
- ISBN 13
- 9780750687393
An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.
Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links between theory and practice in marketing. It also locates the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
Written by a team of experts in the field, this title fills a gap in a growing market interested in these contemporary issues. It provides a complete off-the-shelf teaching package for Masters, MBA and advanced undergraduate modules in marketing and consumer behavior and a useful resource for dissertation study at both undergraduate and postgraduate levels.
"Synopsis" may belong to another edition of this title.
Review
This is a 'must read' for anyone interested in studying and learning about contemporary issues in marketing and consumer behaviour. Written by three brilliant scholars, this fully updated edition will be on my favourites shelf for many years to come. I urge you to add it to your book collection too.
Anthony Patterson, Professor of Marketing, The University of Liverpool, UK.
Fortunately for students of marketing and consumer culture, these three highly-respected scholars leverage their considerable pools of expertise to create a comprehensive, convincing, and readable account of the established (e.g., gender) and emerging (e.g., psychoanalysis) dimensions and discourses that motivate and influence contemporary consumer culture. A must-have resource for students of consumer behavior, branding, marketing strategy, and international marketing – at all levels.
Cele C. Otnes, Investors in Business Education Professor of Marketing, University of Illinois at Urbana-Champaign, USA.
Parsons, MacLaran and Chatzidakis offer a timely, reflective and critical account of contemporary issues in marketing and consumer behaviour that encourages us to think about how marketing relates to everyday consumption and society more broadly. The second edition offers fresh insights into the complex interrelationship between consumers, companies and the marketplace. Supported with key readings and cases studies this is an invaluable resource for marketing scholars.
David Marshall, Professor of Marketing and Consumer Behaviour, University of Edinburgh, UK.
"About the title" may belong to another edition of this title.
Brit Books
Milton Keynes, United Kingdom
AbeBooks seller since September 11, 2009
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