Contemporary Direct and Interactive Marketing. This item is unavailable.
16 ratings by Goodreads
Language: English
Published by Pearson Education, Limited, 2009
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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AbeBooks seller since August 3, 2006
Unavailable
Hardcover
Condition: Used - Very good
£ 13.68
Item description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 13298532-6
- Title
- Contemporary Direct and Interactive Marketing
- Author
- Baier, Martin, Spiller, Lisa
- Publisher
- Pearson Education, Limited
- Publication year
- 2009
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0136086101
- ISBN 13
- 9780136086109
- Edition
- 2nd Edition
- Item weight
- 2.039 pounds
- Dimensions
- N/A
For courses in direct and interactive marketing.
Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before.
Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology.
In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.
Learn to identify a firm’s ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before.
Spiller/Baier combines the theory of direct and interactive marketing with highly practical strategies and examples. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology.
In this newly revised second edition, the text has been updated to reflect the most recent innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising.
"Synopsis" may belong to another edition of this title.