Contemporary Canadian Marketing Cases - Second Edition
Language: English
Published by Pearson Canada, Canada, 2004
- Hardcover
- Used
Seller: Bits and Baubles, Sudbury, ON, CanadaBits and Baubles
AbeBooks seller since November 12, 2025
Condition: Used - Good
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Add to basketItem description from seller
Ex-library. Hardcover (library bound). Stickers on spine and first page, stamps on first page, date due page glued to first page, otherwise pages are clean. No noticeable shelf wear.
Seller Inventory # ABE-1765210796522
- Title
- Contemporary Canadian Marketing Cases - Second Edition
- Author
- H. F. (Herb) MacKenzie
- Publisher
- Pearson Canada, Canada
- Publication year
- 2004
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0131201492
- ISBN 13
- 9780131201491
- Edition
- 2nd Edition
- Item weight
- 1 gram
- Dimensions
- 1 centimeter width by 1 centimeter height by 1 centimeter depth
Highly readable and current, this Canadian casebook provides marketing students with the opportunity to gain valuable experience in marketing case analysis through active participation and discussions. The various activities foster learning through the development of independent thought and creativity, and interpersonal, communication, and decision-making skills. This text features a broad selection of cases of varying length, scope, number and difficulty, chosen to allow for flexibility. While some cases are focused on specific marketing issues, others are comprehensive cases that require a complete analysis. Detailed teaching notes provide useful suggestions for teaching the material at different levels. This collection of 50 cases is drawn from different geographic regions of Canada, covering a wide range of organizations and marketing scenarios. Reflecting current realities in the Canadian market, there is an equal balance between product and services marketing cases as well as cases that deal with marketing within an international context.
"Synopsis" may belong to another edition of this title.
Bits and Baubles
Sudbury, ON, Canada
AbeBooks seller since November 12, 2025
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