Contemporary Advertising and Integrated Marketing Communications (16th Edition)(Chinese Edition)

ISBN 10: 7300321003 (ISBN 13: 9787300321004)

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Seller: liu xing, Nanjing, JS, Chinaliu xing

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Hardcover

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Item description from seller

HardCover.Pub Date:2023-10 Pages:689 Language:Chinese Publisher:China Renmin University Press Contemporary Advertising has been introduced into the country since the 7th edition. The 16th edition puts integrated marketing communication at the core and is renamed Contemporary Advertising Learning and Integrated Marketing Communication reflects the major evolution of the core knowledge framework of advertising. The 16th edition adds rich content related to digital media. and adds a new chapter .

Seller Inventory # NM004498

Bibliographic details

Title
Contemporary Advertising and Integrated Marketing Communications (16th Edition)(Chinese Edition)
Author
[ MEI ] WEI LIAN&amp#183; A LUN SI . MAI KE ER&amp#183; WEI GE ER DE . LIN SHENG DONG . GU MING YI . HUANG YU BO . KANG JIN . ZHANG HUI ZI DENG YI
Condition
New
Binding
Hardcover

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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