The Contagious Commandments: Ten Steps to Brand Bravery
Paul Kemp-Robertson, Chris Barth
Language: English
Published by Portfolio Penguin 01/11/2018, 2018
- Hardcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
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Add to basketItem description from seller
Seller Inventory # 6545-9780241328965
- Title
- The Contagious Commandments: Ten Steps to Brand Bravery
- Author
- Paul Kemp-Robertson, Chris Barth
- Publisher
- Portfolio Penguin 01/11/2018
- Publication year
- 2018
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0241328969
- ISBN 13
- 9780241328965
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?
Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution.
Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
"Synopsis" may belong to another edition of this title.
About the Author
Chris Barth is lead strategist at Contagious, where he oversees a wide variety of projects for brands and agencies in North America, including trend briefings, research reports, creative capabilities training, innovation workshops and collaborative strategic initiatives. Prior to joining Contagious in 2013, Chris worked as a staff writer at Forbes, where he also produced Steve Forbes' Intelligent Investing interview series, which featured conversations with global leaders in economics, business and investing. In the past, he has also been a freelancer at Rolling Stone, an editorial producer at Major League Baseball Advanced Media, and a consultant at Arcadia Solutions.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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