Consumption and Identity at Work
Language: English
Published by Sage Publications|SAGE Publications Ltd, 1995
- Softcover
- New
Condition: New
£ 81.70
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Examines how contemporary rhetorics and discourses of organizational change are breaking down such distinctions - with significant implications for the construction of subjectivities and identities at work. This title shows how the capacities and predisposi.
Seller Inventory # 447074512
- Title
- Consumption and Identity at Work
- Author
- du Gay, Paul
- Publisher
- Sage Publications|SAGE Publications Ltd
- Publication year
- 1995
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0803979282
- ISBN 13
- 9780803979284
In particular, Paul du Gay shows how the capacities and predispositions required of consumers and those required of employees are increasingly difficult to distinguish. Both consumers and employees are represented as autonomous, responsible, calculating individuals. They are constituted as such in the language of consumer cultures and the all-pervasive discourses of enterprise whereby persons are required to be entrepreneurs of the self, at work, at play and in all aspects of their lives.
The first part of the book explores certain limitations in traditional approaches to the analysis of work identity. It presents an alternative, discursive framework in which to address contemporary `re-imaginings′ of organizational life within the `cult(ure)′ of the consumer. Part Two develops the analysis by looking at an arena where the blurring of the boundaries between work and consumption identities is most pronounced - retailing. The author builds a sophisticated picture of how discourses of reform take hold in particular contexts, how they construct particular subject positions for employees to occupy, and how employees negotiate these identities in their everyday working lives. He concludes by considering the ethical and other issues of `setting limits to enterprise′.
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| Item | 26 to 60 business days | 26 to 60 business days |
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If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
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