Consumers Inferences in Price Promotion Context : The Effect of Consistency of Price Promotion Cues on Retailer Credibility, Product Quality, Value of a Deal and Purchase Intentions

Igor Makienko

ISBN 10: 3639157788 ISBN 13: 9783639157789
Published by VDM Verlag Dr. Müller, 2009
Language: English
Condition: New Soft cover

Sold by AHA-BUCH GmbH, Einbeck, Germany

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New - Soft cover

Condition: New

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