Consumer-driven Demand and Operations Management Models: A Systematic Study of Information-technology-enabled Sales Mechanisms
Language: English
Published by Springer Verlag, 2009
Series: Book 107 of 323 - International Series in Operations Research & Management Science
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
£ 235.58
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1st edition. 488 pages. 9.50x6.50x1.25 inches. In Stock.
Seller Inventory # x-0387980180
- Title
- Consumer-driven Demand and Operations Management Models: A Systematic Study of Information-technology-enabled Sales Mechanisms
- Author
- Netessine, Serguei (Editor)/ Tang, Christopher S. (Editor)
- Publisher
- Springer Verlag
- Publication year
- 2009
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0387980180
- ISBN 13
- 9780387980188
- Item weight
- 0.94 kilograms
- Series
- Book 107 of 323: International Series in Operations Research & Management Science
"Synopsis" may belong to another edition of this title.
From the Back Cover
The consumer demand functions that drive traditional retail sales are the well-defined functions of price and product attributes (e.g., quality, style trends, etc.). However, these new sophisticated selling techniques―examples are mixed sales channels, portals, group buying, and auctions, each of which is enabled by information technologies, the Internet, or both―are changing and expanding consumer-driven demand in many ways. The underlying pattern of demand created by these evolving mechanisms will be a marked departure from traditional factors driving consumer demand. To analyze and understand rational and strategic consumer demand, the editors have divided the book into five discrete sections that first consider rational consumer behavior and the endogenous decision making mechanisms behind it. They then present sections on organizational strategies, product strategies, operational strategies, and, finally, pricing strategies for managing rational/strategic consumer behavior. Together, this handbook provides the state-of-the-art OM models that will help the reader to understand and effectively respond to increasingly rational purchasing behavior.
CONSUMER-DRIVEN DEMAND AND OPERATIONS MANAGEMENT MODELS has been developed by two of the leading researchers in the POM/Marketing interface. It is comprised of commissioned chapters by top research scholars in supply chain management, revenue management, and e-commerce among others, all of which are grounded in information technologies and consumer demand research.
"About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
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