Consumer behavior: Concepts and apllications
David L. Loudon
ISBN 10: 0070387672 ISBN 13: 9780070387676
Published by McGraw-Hill, 1993
Used
Hardcover
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About this Item
Description:
Aus Bibliothek aussortiert; Leichte Rillen / Abschürfungen / Risse / Knicke. Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making. Seller Inventory # 1b8455ed-bc7c-4d1d-bfd1-cf51001b5bdf
Synopsis:
This text is written as an introduction to consumer behavior for the upper-level marketing student, and yet is comprehensive and challenging enough to be used at both the graduate and undergraduate levels. The pedagogical elements of the text include a list of learning objectives and opening vignettes at the start of each chapter; Managerial Reflections; Discussion Topics; Projects; and end notes.
About the Authors:
Northeast Louisiana University
University of Rhode Island-Kingston
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer behavior: Concepts and apllications
Publisher: McGraw-Hill
Publication Date: 1993
Binding: Hardcover
Condition: Fair