Consumer Sensory Testing For Product Development
Language: English
Published by Springer US, Copernicus Jun 1998, 1998
- Hardcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
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Condition: New
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 276 pp. Englisch.
Seller Inventory # 9780834212091
- Title
- Consumer Sensory Testing For Product Development
- Author
- Anna V. A. Resurreccion
- Publisher
- Springer US, Copernicus Jun 1998
- Publication year
- 1998
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0834212099
- ISBN 13
- 9780834212091
- Item weight
- 582 grams
- Dimensions
- 241x160x21 mm
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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