Consumer Sensory Testing For Product Development
Language: English
Published by Springer US Jun 1998, 1998
- Hardcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 91.85
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests. 276 pp. Englisch.
Seller Inventory # 9780834212091
- Title
- Consumer Sensory Testing For Product Development
- Author
- Anna V. A. Resurreccion
- Publisher
- Springer US Jun 1998
- Publication year
- 1998
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0834212099
- ISBN 13
- 9780834212091
- Item weight
- 582 grams
- Dimensions
- 241x160x21 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
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