Consumer Satisfaction

Language: English

Published by Peter Lang Ltd. International Academic Publishers Aug 2011, 2011

3034306369 / 9783034306362

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This item is printed on demand - it takes 3-4 days longer - Neuware -Consumer satisfaction is one of the most widely investigated topics in marketing research. Yet, despite the huge research efforts invested in this area, what satisfaction really is, how it can be measured and improved, and how it impacts consumer behavior and firm performances remain unclear. This book presents the state-of-the-art in consumer satisfaction research and reports an empirical application of a new model, the Knowledge-Hope Model by Guido (2010), which promises to make a substantial contribution to the field. The application has been structured in two connected studies, following a procedure that is easily implementable by researchers, managers, and practitioners. 173 pp. Englisch.

Seller Inventory # 9783034306362

Title
Consumer Satisfaction
Author
Alessandro Maria Peluso
Publisher
Peter Lang Ltd. International Academic Publishers Aug 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3034306369
ISBN 13
9783034306362
Item weight
290 grams
Dimensions
210x148x12 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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