Consumer Psychology (second edition) Luo Ziming Tsinghua University Press(Chinese Edition)(Old-Used)

Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date :2002-07-01 Pages: 334 Publisher: Tsinghua University Press Condition: Genuine used .85-9 into a new stock position: No. 8 coffers - of Tsinghua basic information title: Consumer Psychology (second Edition) List Price: 30.00 yuan price: 10 you save 21 yuan discount: 30% off Author: Luo Ziming Publisher: Tsinghua University Press Publication Date :2002-7-1ISBN: 9787302053002 Words: 445 one thousand yards: 334 times: 2 Binding: Paperback: Editor's Choice \ t \ t \ t \ t \ t \ t \ t \ t Summary consumers gradually become the mainstay of the market. managers only profound study consumer can really develop reliable business management strategy. eventually grasp the initiative in the market. The main content of the book is the analysis of consumers' access to consumer information. to produce consumer needs and motivation. to make a purchase decision. and enjoy spending value. consumer experience. consumer psychology and behavior analysis of the consumer's own personality characteristics. psychological characteristics of consumer groups. a detailed analysis of the relationship between the goods. business environment. advertising. social environment. and other factors and consumer psychology. and describes the main methods to study consumer psychology and behavior. The book emphasized the formulation of business management and marketing strategy must be based on the behavior of consumer psychology research point of view. rich in selected cases. the majority of the domestic market from consumer psychology research. The research methods described in the book has strong applicability. This book is suitable as economics. business management. marketing. advertising and PR professional materials. Also available for business management. marketing planning. market researchers read. Section V of the fourth quarter Contents Chapter 1 Overview Section I study the significance of the psychological behavior of consumers. sect consumer psychological and behavioral research the history of the third quarter of consumer psychology and behavior model three basic concepts consumer psychological and behavioral characteristics the second physiological factors of two chapters of the concept of consumer psychology and consciousness of the first section psychological awareness of consumer psychology Chapter III Consumer Information Section I Note psychological second consumers feel Section III consumer perception of the first chapters consumer association. the first section of consumers of the emotions and attitudes Lenovo section II. Section I of the fifth chapter consumer power of the consumer sentiment third consumer attitudes consumer needs Section II Section III of consumer motivation and motivation the Chapter VI consumer decision-making and purchasing behavior Section 1 consumer decision-making and preparation of Section II to buy of Behavior Chapter VII consumer experience and brand loyalty Section I of Chapter VIII of the consumer experience and satisfaction theory of Section II of consumer brand loyalty the consumer psychological characteristics in view of consumption 1 Section 1 Overview Section II of consumer groups consumer interest in Section III the spending habits of the fourth quarter consumer personality traits in section II of section V of the psychological behavior of consumer skills Chapter IX consumer groups consumer groups. consumer groups affect the fourth quarter of the members of the major consumer groups Chapter social psychological factors subdivision Section III Section 1 religious factors in the culture and customs of Section II Section III family of consumer psychology and behavior Chapter XI of the behavior of commodity factors and consumer psychology section I function of the third quarter of the the Categories section II commodities trade names and trademarks in section IV of the psychological effects o.…