Consumer Preference And Service Quality Provided By Hotels In Gujarat: India
Upadhyay, Nandish; Patel, Karishma; Upadhyay, Nandish; Patel, Karishma
ISBN 10: 3659220256 ISBN 13: 9783659220258
Published by Lap Lambert Academic Publishing, 2012
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Revaluation Books, Exeter, United Kingdom
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About this Item
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128 pages. 8.66x5.91x0.29 inches. In Stock. Seller Inventory # 3659220256
Synopsis:
This research is all about what consumer expect before preferring any hotels and how he/she feels satisfied to being there. Perception and actual service quality provided by hotels in GUJARAT. And GAP between offered and provided service quality. For conducting this research researcher has considered different cities and types of hotels to understand the scenario. It will have to analyze and understand consumer preference and behavior.
About the Author: Nandish Upadhyay has done M.B.A.(Marketing) from Gujarat Technological University and Diploma in International Business Management from A.M.A.Karishma Patel has done M.B.A.(Marketing) from Gujarat Technological University.
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Bibliographic Details
Title: Consumer Preference And Service Quality ...
Publisher: Lap Lambert Academic Publishing
Publication Date: 2012
Binding: Paperback
Condition: Brand New