Consumer Perception Towards Advertisement Related To Cosmetic Goods

Language: English

Published by LAP LAMBERT Academic Publishing Mär 2016, 2016

3659860298 / 9783659860294

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This item is printed on demand - Print on Demand Titel. Neuware -Consumer perception towards Advertisement related to cosmetic goods: A comparative study of working and non-working women in Punjab. The purpose of the study is to analyses the influence of advertisements on the buying behavior and the attitude of the respondent regarding the overall impact of advertisements on consumer¿s perception. This study shows that the respondent interpolated in this survey belongs to diverse backgrounds which increase the scope of future study. The current study, also appraises the economic and financial factors necessary for the purchase of goods. In countries like India, which is believed to be the swiftest growing market for cosmetology, advertisement plays a powerful role in determining the consumption of products. Since any publicity is good publicity, therefore, all the mediums used by advertising agencies be it the brand value or the celebrity attached to it, add up a good member of consumers.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 140 pp. Englisch.…

Seller Inventory # 9783659860294

Title
Consumer Perception Towards Advertisement Related To Cosmetic Goods
Author
Rajesh Kumar Mahajan
Publisher
LAP LAMBERT Academic Publishing Mär 2016
Publication year
2016
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3659860298
ISBN 13
9783659860294
Item weight
227 grams
Dimensions
220x150x9 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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