The Consumer Mind in Retail : How Invisible Decisions Drive the Market
Language: English
Published by Amazon Digital Services LLC - Kdp Mai 2026, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 12.11
Quantity: 2 available
Add to basketItem description from seller
Neuware - Most purchasing decisions happen in less than fifteen seconds. No conscious reasoning. No rational comparison. The consumer is standing in front of the shelf - and has already decided before realizing they were deciding.The Consumer Mind in Retail reveals the invisible architecture governing those decisions: what happens behind every shelf, every counter, and every negotiation that appears straightforward but carries a quiet, profound complexity.Drawing on years of hands-on experience in consumer markets - across product launches, buyer negotiations, and point-of-sale strategy - Pedro Pimenta translates consumer behavior, neuromarketing, and competitive intelligence into real stories, concrete characters, and lessons you recognize because you have already lived them.You will understand why a good product doesn't sell - visibility sells. Why discounting doesn't build a brand, it only funds survival. Why the point of sale is not a democracy: it protects whoever is already inside and ignores whoever arrives without the right structure. And why execution is not a detail - it is the difference between building something that lasts and simply existing.The book is divided into three parts: The Invisible System, which shows how retail truly operates beneath the surface; The Invisible Decision, which reveals what happens inside the consumer's mind in the moments leading up to a purchase; and Execution Is Power, which translates all of it into practical action and sustainable results.…
Seller Inventory # 9798198935297
- Title
- The Consumer Mind in Retail : How Invisible Decisions Drive the Market
- Author
- Pedro Pimenta
- Publisher
- Amazon Digital Services LLC - Kdp Mai 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798198935297
- Item weight
- 172 grams
- Dimensions
- 229x152x7 mm
Most purchasing decisions happen in less than fifteen seconds. No conscious reasoning. No rational comparison. The consumer is standing in front of the shelf — and has already decided before realizing they were deciding.
The Consumer Mind in Retail reveals the invisible architecture governing those decisions: what happens behind every shelf, every counter, and every negotiation that appears straightforward but carries a quiet, profound complexity.
Drawing on years of hands-on experience in consumer markets — across product launches, buyer negotiations, and point-of-sale strategy — Pedro Pimenta translates consumer behavior, neuromarketing, and competitive intelligence into real stories, concrete characters, and lessons you recognize because you have already lived them.
You will understand why a good product doesn't sell — visibility sells. Why discounting doesn't build a brand, it only funds survival. Why the point of sale is not a democracy: it protects whoever is already inside and ignores whoever arrives without the right structure. And why execution is not a detail — it is the difference between building something that lasts and simply existing.
The book is divided into three parts: The Invisible System, which shows how retail truly operates beneath the surface; The Invisible Decision, which reveals what happens inside the consumer's mind in the moments leading up to a purchase; and Execution Is Power, which translates all of it into practical action and sustainable results.
"Synopsis" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 5 to 7 business days | 7 to 10 business days |
|---|---|---|
| First item | £ 26.15 | £ 26.15 |
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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
Garlebsen 48
Einbeck, Germany 37574
Terms of sale
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Seller Info:
AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
Telefax: 055639995974
E-Mail: abebooks@aha-buch.de
USt-IdNr.: DE261904229
registered at Commercial register Amtsgerichtes Göttingen
Handelsregisternummer HRB 200691
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For more information, see www.fair-commerce.de.
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If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
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