The Consumer Insights Handbook: Unlocking Audience Research Methods
Coombs, Danielle
ISBN 10: 1538145529 ISBN 13: 9781538145524
Published by Rowman & Littlefield Publishers, 2021
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About the Author: Danielle Sarver Coombs is Associate Professor and Programme Director of Branding and Communication at the University for the Creative Arts, UK. Previously, she was professor at the School of Media and Journalism at Kent State University, teaching a range of advertising courses including ones focused on introductions to advertising, understanding consumers, and copywriting.
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Bibliographic Details
Title: The Consumer Insights Handbook: Unlocking ...
Publisher: Rowman & Littlefield Publishers
Publication Date: 2021
Binding: paperback
Condition: Good