Consumer Innovation at the Base of the Pyramid : Emerging Patterns of User Innovation in a Resource-Scarce Setting
Language: English
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2014
Series: Book 3 of 19 - Forschungs-/Entwicklungs-/Innovations-Management
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Approximately one-third of the world's population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.
Seller Inventory # 9783658051044
- Title
- Consumer Innovation at the Base of the Pyramid : Emerging Patterns of User Innovation in a Resource-Scarce Setting
- Author
- Sarah Praceus
- Publisher
- Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
- Publication year
- 2014
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658051043
- ISBN 13
- 9783658051044
- Item weight
- 251 grams
- Dimensions
- 210x148x11 mm
- Series
- Book 3 of 19: Forschungs-/Entwicklungs-/Innovations-Management
Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonalities versus consumer innovations from the developed world are identified. Furthermore, Sarah Praceus examines the effects of innovation-relevant resources and contextual factors on the innovative outcomes at the BoP. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the different living conditions at the BoP. Finally, user innovation research from developed markets appears not to be entirely transferable to subsistence markets.
"Synopsis" may belong to another edition of this title.
About the Author
Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).
"About the title" may belong to another edition of this title.
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