Consumer Informational Privacy: Current Knowledge and Research Directions (Foundations and Trends(r) in Marketing)

Beke, Frank T; Eggers, Felix; Verhoef, Peter C

ISBN 10: 1680834428 ISBN 13: 9781680834420

Published by Now Publishers, 2018

New Soft cover

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Synopsis:

Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts.

The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

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Bibliographic Details

Title: Consumer Informational Privacy: Current ...
Publisher: Now Publishers
Publication Date: 2018
Binding: Soft cover
Condition: New