Consumer Information Processing: Decision Making (Legend in Consumer Behavior)
Language: English
Published by Vibrant Publishers, 2025
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 74.10
Quantity: Over 20 available
Add to basketSeller Inventory # I-9781636515908
- Title
- Consumer Information Processing: Decision Making (Legend in Consumer Behavior)
- Author
- Bettman, James R.; Publishers, Vibrant
- Publisher
- Vibrant Publishers
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1636515908
- ISBN 13
- 9781636515908
- Series
- Book 34 of 44: Legend in Consumer Behavior
Ideal for academics, market researchers, and behavioral economists, the book blends empirical research with theoretical models to reveal how consumers process complexity, cope with uncertainty, and adapt over time. It also touches on real-world applications—from advertising effectiveness to digital interface design—offering critical insight for brands looking to influence decision-making pathways.
Part of the Legend in Consumer Behavior series, this edition cements Bettman’s legacy as a transformative thinker in the field. For anyone studying or influencing consumer behavior, this book remains an essential, research-driven resource.
"Synopsis" may belong to another edition of this title.
About the Author
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
"About the title" may belong to another edition of this title.
California Books
Miami, FL, U.S.A.
AbeBooks seller since October 27, 2023
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