The Consumer . . . or Else!
Dufek, Donald F; Schuster, Camille P
Sold by California Books, Miami, FL, U.S.A.
AbeBooks Seller since 27 October 2023
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: Over 20 available
Add to basketSold by California Books, Miami, FL, U.S.A.
AbeBooks Seller since 27 October 2023
Condition: New
Quantity: Over 20 available
Add to basketDoing business in today's economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS.
Historically, power struggles have raged between suppliers and distributors. Recently, both parties awakened to the fact that neither of them has the ultimate power . . . it now resides solely with the consumer. This valuable book describes what demassification of the consumer market means and will show you how―and why―businesses must adapt to succeed. Handy charts, tables, and illustrations make the information easy to understand, and fascinating sidebar quotations from well-known leaders of various industries―Sam Walton, Jack Welch, and many more―give the book a unique and memorable flavor.
“Consumers,” say the authors, “not only demand higher quality and lower prices, but also expect convenient, quick, customized service. They expect in-stock conditions and quality. They demand value and respect. Global markets mean large numbers of consumers, but these consumers want to be treated as individuals, and the mass market no longer exists. Companies in industries from financial services to groceries to consumer goods to health care to hardware to automobiles are adopting these new business processes and winning in the marketplace. Their competitors are falling by the wayside.”
This essential book:
After addressing the issues of why business must change and examining the significance of a global business environment, The Consumer . . . or Else! addresses each element of the new business paradigm:
Companies from Dell Computer to Del Monte are putting consumers first and reaping the sales benefits. General Mills will soon provide consumers with the opportunity to create and name their own custom cereal. As the authors point out, “The business process is changing-changing the way product flows, the way information flows, and the way cash flows. Companies that recognize this need to change will hold huge competitive advantages, and the companies that fail to adapt will simply not be here in the future.” Let The Consumer . . . or Else!: Consumer-Centric Business Paradigms be your guidebook to this challenging new business climate.
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