Consumer Demographics, Retail Store Attributes and Store Choice : Consumer Demographics, Retail Store Attributes and Store Choice in Grocery Market of Lahore, Pakistan
Language: English
Published by LAP LAMBERT Academic Publishing, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 43.30
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - The study was conducted to find out the effects that Consumer demographics and store attributes have on consumer choice and to provide an overall understanding of the factors which lead to the grocery consumer s selection of a particular store in grocery market place of Lahore, Pakistan. The study focuses first on developing a profile of the consumers based on their demographic characteristics and also the type of retail outlet in which they shop. Moreover the study also helps to describe the grocery buying behavior of the consumer and also tried to understand the relationship between demographics and in- store attributes. Additionally, the study also highlighted different store attributes along with the demographics and their combined effect on the behavior of the consumers when choosing a grocery store.
Seller Inventory # 9783659217432
- Title
- Consumer Demographics, Retail Store Attributes and Store Choice : Consumer Demographics, Retail Store Attributes and Store Choice in Grocery Market of Lahore, Pakistan
- Author
- Haroon Saeed
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659217433
- ISBN 13
- 9783659217432
- Item weight
- 149 grams
- Dimensions
- 220x150x6 mm
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