Consumer Decision-Making Processes in Higher Education (Paperback)
Language: English
Published by IGI Global, Hershey, 2026
- Softcover
- New
Seller: CitiRetail, Stevenage, United KingdomCitiRetail
AbeBooks seller since June 29, 2022
Condition: New
£ 105.49
Quantity: 1 available
Add to basketItem description from seller
Paperback. Decision-making in higher education is a complex process shaped by a dynamic mix of psychological, social, economic, and institutional factors. As competition among institutions intensifies globally, understanding what drives students and other stakeholders to choose specific universities or programs becomes increasingly vital. Factors such as aspirations, cultural influences, cost, perceived value, and institutional reputation significantly impact these choices. Additionally, the growing influence of digital technologies has transformed how information is accessed and evaluated. Gaining deeper insight into these decision-making drivers helps institutions better serve prospective students and adapt to an evolving educational landscape. Consumer Decision-Making Processes in Higher Education comprehensively analyzes the decision-making processes in selecting higher education institutions, programs, and services. It explores how these institutions can strategically position themselves to meet stakeholders' evolving needs and expectations. Covering topics such as brand attachment, institutional reputation, and tuition costs, this book is an excellent resource for academicians, researchers, policymakers, government officials, and more. "The book seeks to comprehensively analyze the decision-making processes in selecting HEIs, programs, and services"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…
Seller Inventory # 9798337315003
- Title
- Consumer Decision-Making Processes in Higher Education (Paperback)
- Author
- Omololu Michael Fagbadebo
- Publisher
- IGI Global, Hershey
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798337315003
"Synopsis" may belong to another edition of this title.
About the Author
John Weirstrass Muteba Mwamba is a financial economist and data scientist who holds a Ph.D. degree in Financial Economics from the University of Johannesburg (RSA), and a certificate in Data Science from McMaster University (Canada). In addition, John W holds a certificate in Decision Sciences from the INSEAD Business School - Paris (France). He has taught courses in Machine Learning, and Financial Economics/Mathematics at the University of Johannesburg and University of Lubumbashi (DRC) for more than 15 years. John W has published more than 50 articles in scientific journals and has been an ad hoc reviewer for international journals such as European Journal of Finance, Applied Economics, Economic Modelling, Energy Economics, British Journal of Mathematics and Computer Sciences, etc. His research interests lie in the areas of Statistical Machine Learning, Big Data modelling, Risk Management, Financial Statistics, and Decision Theory. He is currently the Founder of the Analytics Research Group – a think tank in Statistical Learning
"About the title" may belong to another edition of this title.
CitiRetail
Stevenage, United Kingdom
AbeBooks seller since June 29, 2022
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