Consumer Behaviour In Tourism
Language: English
Published by ROUQ, 2016
- Softcover
- Used
Seller: Mooney's bookstore, Den Helder, NetherlandsMooney's bookstore
AbeBooks seller since June 10, 2024
Condition: Used - As new
£ 39.01
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- Title
- Consumer Behaviour In Tourism
- Author
- Susan Horner
- Publisher
- ROUQ
- Publication year
- 2016
- Condition
- As New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1138013390
- ISBN 13
- 9781138013391
- Edition
- 3rd Edition
Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors including: tourism operations, tourist destinations, hospitality, visitor attractions, retail travel and transport.
This third edition has been updated to include:
- New material on the impacts of IT on research and marketing communications, the rise and influence of social media and virtual technology, the growth in the interest of sustainable tourism products including slow food, the experience economy and new consumer experiences including fulfilment.
- New international case studies throughout including growth regions such as the Middle East, Russia, Europe, China, India and Brazil.
- New companion website including Power point slides and a case archive.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read. This book is an invaluable resource for students following tourism courses.
"Synopsis" may belong to another edition of this title.
About the Author
Susan Horner is Associate Professor in Hospitality Management at the School of Tourism and Hospitality, Plymouth University.
John Swarbrooke is Visiting Professor, Plymouth University and Director, J and S Consultancy Limited.
"About the title" may belong to another edition of this title.
Mooney's bookstore
Den Helder, Netherlands
AbeBooks seller since June 10, 2024
Shipping rates from Netherlands to U.S.A.
| Item | 14 to 21 business days | 5 to 10 business days |
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| First item | £ 12.86 | £ 30.06 |
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