Consumer Behaviour : A Practical Guide
Foxall, Gordon R.
Sold by Better World Books Ltd, Dunfermline, United Kingdom
AbeBooks Seller since 13 October 2008
Used - Hardcover
Condition: Used - Good
Quantity: 1 available
Add to basketSold by Better World Books Ltd, Dunfermline, United Kingdom
AbeBooks Seller since 13 October 2008
Condition: Used - Good
Quantity: 1 available
Add to basketShips from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Seller Inventory # 53229923-20
Consumer Behaviour, 2nd Edition is more student centred than the competition, manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application–based marketing courses.
Features:
Consumer Behaviour 2e is written in student–friendly language and designed specifically around how students learn. Using their considerable experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. The new edition now includes a chapter on organizational buying behaviour, alongside topical issues such as Consumer Misbehaviour and the use of personalised transactional and profile data, which marketers are increasingly using to explain consumer behaviour.
Key learning features of the text:
Web support for lecturers and students:
Consumer Behaviour 2e is accompanied by a comprehensive website t www.wileyeurope.com/college/evans. Students will find additional journal articles, research summaries, extra cases and multiple choice quizzes. For lecturers there is a full instructor′s manual with suggested solutions and case teaching notes, a large test bank and a comprehensive selection of PowerPoint slides for each chapter that include all the figures and tables and many of the advertising images used. Lecturers can also access TV adverts with teaching notes and extra case material.
Comments on the first edition:
′This innovative and student–friendly textbook combines theory with practical examples and illustrations to bring the study of consumer behaviour to life. I particularly like the ′think boxes′ which encourage students to ponder issues as they read each chapter. The inclusion of key articles also provides students with a convenient means of delving deeper into issues to gain richer insights into consumer behaviour.′ – Professor David Jobber
"A particularly well–conceived text that superbly demystified consumer behaviour. The underpinning theory is easy to grasp and its application is so clearly shown. The book′s student–centric focus is excellent.′ – Professor Leslie de Chernatony
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