Consumer Behaviour
Martin Evans,Ahmad Jamal,Gordon Foxall
Language: English
Published by John Wiley & Sons 24/02/2006, 2006
- Softcover
- Used

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Seller Inventory # 6545-9780470093528
- Title
- Consumer Behaviour
- Author
- Martin Evans,Ahmad Jamal,Gordon Foxall
- Publisher
- John Wiley & Sons 24/02/2006
- Publication year
- 2006
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470093528
- ISBN 13
- 9780470093528
"Synopsis" may belong to another edition of this title.
About the Author
Ahmad Jamal is a Senior Lecturer in Marketing and Strategy and the Coordinator for the Ethnic Marketing research Group at Cardiff Business School. He received his PhD in Consumer Behaviour from University of Bradford. Ahmad is a former Deputy Secretary of the Academy of Marketing UK, a member of Association of Consumer Research and a Deputy Senior Examiner for Marketing Planning at the Chartered Institute of Marketing. His research interests include cross–cultural, consumer behaviour, self–concept, service quality, brand evaluations and customer satisfaction, and he has published 15 articles in various publications. His major areas of teaching include consumer behaviour, advertising and other forms of marketing communications.
Gordon Foxall is Distinguished Research Professor at Cardiff University. His chief research interests lie in psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy. He has published some 16 books and over 250 articles and papers on these and related themes and has previously held professorial appointments at the Universities of Strathclyde, Birmingham and Keele. He is a Fellow of both the British Psychological Society (FBPsS) and the British Academy of Management (FBAM) and was recently elected an Academician by the Academy of Learned Societies for the Social Sciences (AcSS).
"About the title" may belong to another edition of this title.
Bahamut Media
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