Consumer Behaviour

Language: English

Published by Kogan Page Ltd, GB, 2025

1398618616 / 9781398618619

  • Softcover
  • New
See all details

Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA

5-star seller

AbeBooks seller since June 11, 2025

View this seller's items
Softcover

Condition: New

£ 49.37

 Free Shipping 
Ships from United Kingdom to U.S.A.

Quantity: Over 20 available

Add to basket
Free 30-day returns

Item description from seller

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include:- Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement.- Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design.- Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.

Seller Inventory # LU-9781398618619

Title
Consumer Behaviour
Author
Jean-Eric Pelet
Publisher
Kogan Page Ltd, GB
Publication year
2025
Condition
New
Binding
Paperback
Language
English
ISBN 10
1398618616
ISBN 13
9781398618619
Item weight
590 grams

Rarewaves.com USA

London, London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

Shipping rates from United Kingdom to U.S.A.

Item12 to 17 business days12 to 17 business days
First item£ 0.00£ 0.00
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay

Seller's business information

RAREWAVES.COM LIMITED

Elsley Court, 20-22 Great Titchfield Street
London, United Kingdom W1W 8BE