Consumer Behaviour. This item is unavailable.
Language: English
Published by - -, 2000
- Hardcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
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Hardcover
Condition: Used - Very good
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Item description from seller
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Seller Inventory # 6545-9780030211089
- Title
- Consumer Behaviour
- Author
- -
- Publisher
- - -
- Publication year
- 2000
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0030211085
- ISBN 13
- 9780030211089
A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer behaviour. In addition, there is inclusion of information detailing psychological processes and their affects on consumer behaviour.
"Synopsis" may belong to another edition of this title.