Consumer Behaviour

James F. Engel; David T. Kollat; Roger D. Blackwell

ISBN 10: 0030692105 / ISBN 13: 9780030692109

Published by Holt, Rinehart and Winston, Inc., 1968

A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0030692105.G

Synopsis:

CONSUMER BEHAVIOR, 10e offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business careers, and also to their private lives, as consumers. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. Blackwell keeps students focused on consumer decision making as it applies specifically to an overall understanding of business theory and practices through the CDP (Consumer Decision Process) model. CONSUMER BEHAVIOR 10e focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them, what captures their attention, and what retains their loyalty, turning "customers" into "fans" of an organization.

Synopsis: This text offers coverage of consumer behaviour research in theory and application. It integrates behavioural science with the decision orientation of the business school.

Bibliographic Details

Title: Consumer Behaviour
Publisher: Holt, Rinehart and Winston, Inc.
Publication Date: 1968
Binding: Hardcover
Condition: good