Consumer Behaviour: Implications for Marketing Strategy

Quester, Pascale, Sally Rao Hill Foula Kopanidis u. a.:

ISBN 10: 1743076819 / ISBN 13: 9781743076811

Published by McGraw-Hill Education, 2013

Seiten; 9781743076811.3 Gewicht in Gramm: 1. Seller Inventory # 1116915

About the Authors: Pascale Quester Master of Marketing, PhDIn 2006 Pascale acquired the position of Executive Dean, Faculty of the Professions, University of Adelaide. She was appointed Inaugural Professor in Marketing at the School of Commerce in 2002. Pascale previously held appointments at the Graduate School of Management, University of Adelaide, and at the Marketing Department, Massey University (New Zealand).In 1998, Pascale created a divisional research centre at the University of Adelaide, The Franco-Australian Centre for International Research in Marketing (FACIREM), which she co-directs with a colleague from a French university and which supports, supervises and publishes work bridging research between France and Australia.Pascale has co-authored two leading Australian textbooks and also publishes widely in academic journals, research books and conference proceedings. Her current research interests include sponsorship, country-of-origin effects, relationship marketing and the application of innovative methodologies in research. In recent years, Pascale has been sought as an expert witness in both state and federal courts in matters relating to marketing and consumer behaviour.French-born, but an Australian citizen, Pascale has been a regular visiting academic at leading French business schools. In 1999 and 2003, she was also a visiting Professor at La Sorbonne in Paris.

University Of Oregon

Bibliographic Details

Title: Consumer Behaviour: Implications for ...
Publisher: McGraw-Hill Education
Publication Date: 2013
Binding: paperback
Condition: Gut