Consumer Behaviour A European Outlook (Paperback)
Language: English
Published by Pearson Education Limited, Harlow, 2011
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 113.76
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Add to basketItem description from seller
Paperback. Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new Innovation In Action feature will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9780273736950
- Title
- Consumer Behaviour A European Outlook (Paperback)
- Author
- Havard Hansen
- Publisher
- Pearson Education Limited, Harlow
- Publication year
- 2011
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273736957
- ISBN 13
- 9780273736950
- Edition
- 2nd Edition
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.
The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.
"Synopsis" may belong to another edition of this title.
About the Author
Leon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John's University, New York City, USA.
Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School, USA.
H©vard Hansen is Professor of Marketing at the UiS Business School, University of Stavanger, Norway.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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