Consumer Behaviour A European Outlook (Paperback)
Language: English
Published by Pearson Education Limited, Harlow, 2011
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 159.79
Quantity: 1 available
Add to basketItem description from seller
Paperback. Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new Innovation In Action feature will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Seller Inventory # 9780273736950
- Title
- Consumer Behaviour A European Outlook (Paperback)
- Author
- Havard Hansen
- Publisher
- Pearson Education Limited, Harlow
- Publication year
- 2011
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273736957
- ISBN 13
- 9780273736950
- Edition
- 2nd Edition
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.
The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.
"Synopsis" may belong to another edition of this title.
About the Author
Leon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John's University, New York City, USA.
Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School, USA.
H©vard Hansen is Professor of Marketing at the UiS Business School, University of Stavanger, Norway.
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 28.01 | £ 33.31 |
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The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
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