Consumer Behaviour A European Outlook
Language: English
Published by Pearson International, Financial Times/ Prentice Hall Okt 2011, 2011
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
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Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ?Innovation In Action feature? will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.Pearson, St.-Martin-Straße 82, 81541 München 480 pp. Englisch.
Seller Inventory # 9780273736950
- Title
- Consumer Behaviour A European Outlook
- Author
- Leon G. Schiffman
- Publisher
- Pearson International, Financial Times/ Prentice Hall Okt 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 0273736957
- ISBN 13
- 9780273736950
- Edition
- 2nd Edition
- Item weight
- 1,022 grams
- Dimensions
- 265x195x26 mm
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.
The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.
"Synopsis" may belong to another edition of this title.
About the Author
Leon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John's University, New York City, USA.
Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School, USA.
H©vard Hansen is Professor of Marketing at the UiS Business School, University of Stavanger, Norway.
"About the title" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
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