Consumer Behaviour: A European Outlook
Language: English
Published by Pearson, 2011
- Softcover
- Used
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AbeBooks seller since March 16, 2007
Condition: Used - Very good
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Add to basketItem description from seller
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR006674712
- Title
- Consumer Behaviour: A European Outlook
- Author
- Hansen, Havard
- Publisher
- Pearson
- Publication year
- 2011
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273736957
- ISBN 13
- 9780273736950
- Edition
- 2nd Edition
- Item weight
- 880 grams
Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.
The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new ‘Innovation In Action feature’ will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.
"Synopsis" may belong to another edition of this title.
About the Author
Leon G. Schiffman is J. Donald Kennedy Chair in E-Commerce at the Peter J. Tobin College of Business at St. John's University, New York City, USA.
Leslie Lazar Kanuk is Emeritus Professor of Marketing at the City University of New York Graduate School, USA.
H©vard Hansen is Professor of Marketing at the UiS Business School, University of Stavanger, Norway.
"About the title" may belong to another edition of this title.
WorldofBooks
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