Consumer Behaviour. This item is unavailable.
Language: English
Published by Lulu.com, 2015
- Softcover
- New
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
5-star seller
AbeBooks seller since April 7, 2005
Unavailable
Softcover
Condition: New
£ 13.96
Item description from seller
New Book. Shipped from UK. Established seller since 2000.
Seller Inventory # L2-9781329122628
- Title
- Consumer Behaviour
- Author
- Brajendra Gupta
- Publisher
- Lulu.com
- Publication year
- 2015
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1329122623
- ISBN 13
- 9781329122628
- Item weight
- 236 grams
The book Consumer Behavior (Understand your consumer to serve them better) has been written for BBA, B.Com MBA students and covers almost a very vast area of Consumer study. It has been written in a easy language which is quiet easy to understand and explain for Teachers as well as students. This Book contains eight chapters which are written by eight different Authors. It explains fundamentals of subjects in a simple language. It is more connected to the real world which makes this book interesting. It clearly explains about consumers, cue's and driver which are driving them, changing taste & preferences of consumers, consumer expectation & perception.
"Synopsis" may belong to another edition of this title.