Consumer Behaviour. 2nd Edition
Language: English
Published by SAGE Publications Ltd, U.S.A., 2013
- Hardcover
- Used
Seller: Smith Family Bookstore Downtown, Eugene, OR, U.S.A.Smith Family Bookstore Downtown
AbeBooks seller since February 13, 2009
Condition: Used - Near fine
£ 54.50
Quantity: 1 available
Add to basketItem description from seller
with no dust jacket. text is unmarked. binding crisp.
Seller Inventory # 4420511
- Title
- Consumer Behaviour. 2nd Edition
- Author
- Blythe, Jim
- Publisher
- SAGE Publications Ltd, U.S.A.
- Publication year
- 2013
- Condition
- Near Fine
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1446266443
- ISBN 13
- 9781446266441
- Edition
- 2nd Edition
As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!
This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.
If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades.
Visit the companion website for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
"Synopsis" may belong to another edition of this title.
About the Author
Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.
Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.
His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...
"About the title" may belong to another edition of this title.
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