Consumer Behavior: United States Edition

Schiffman, Leon/ Kanuk, Leslie

ISBN 10: 0135053013 / ISBN 13: 9780135053010

Published by Prentice Hall, 2009

About this Item

10 edition. 518 pages. 11.50x9.00x1.25 inches. In Stock.

Seller Inventory # 0135053013

Bibliographic Details

• Title: Consumer Behavior: United States Edition
• Publisher: Prentice Hall
• Publication Date: 2009
• Language: English
• ISBN 10: 0135053013
• ISBN 13: 9780135053010
• Binding: Hardcover
• Condition: Brand New

About this title

Synopsis

For undergraduate and graduate consumer behavior courses.

The text that set the standard for consumer behavior study.

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer's ability to learn more about customers' purchases in order to implement a strategy with greater precision.