Consumer Behavior

Senay Sabah

ISBN 10: 9535136194 / ISBN 13: 9789535136194

Published by Intechopen Nov 2017, 2017

About this Item

Neuware -No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.Books on Demand GmbH, Überseering 33, 22297 Hamburg 134 pp. Englisch.

Seller Inventory # 9789535136194

Bibliographic Details

• Title: Consumer Behavior
• Publisher: Intechopen Nov 2017
• Publication Date: 2017
• Language: English
• ISBN 10: 9535136194
• ISBN 13: 9789535136194
• Binding: Buch
• Condition: Neu
• Dimensions: 266W x 185H x 14D millimeters 266 millimeters width by 185 millimeters height by 14 millimeters depth
• Weight: 511 grams

About this title

Synopsis

No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.