Consumer Behavior: Science and Practice, International Edition
Language: English
Published by South-Western College, 2010
- Softcover
- Used
Condition: Used - Fair
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Anmerkungen / beschriftet / Stempel; Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Verschmutzung / Farbtonveränderung. Consumer Science and Practice-Cengage Learning-Kardes-2012-EDN-1.
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- Title
- Consumer Behavior: Science and Practice, International Edition
- Author
- Frank R. Kardes
- Publisher
- South-Western College
- Publication year
- 2010
- Condition
- Fair
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0538746866
- ISBN 13
- 9780538746861
- Seller catalogs
- Textbooks
"Synopsis" may belong to another edition of this title.
About the Author
Thomas W. Cline is Professor of Marketing in the Alex G. McKenna School at Saint Vincent College, where he teaches courses in consumer behavior, marketing research, advertising and promotion, strategic marketing, and statistical methods. He is a recipient of the International Teaching Excellence Award from the Association of College Business Schools and Programs. Dr. Cline has twenty years experience as a marketing research consultant, specializing in surveys, experimental designs, and focus groups. He earned a Ph.D. at the University of Cincinnati and an MBA from the University of Virginia. Dr. Cline has published numerous articles in academic journals, including the Journal of Advertising, Journal of Consumer Psychology, and Journal of Economic Psychology, Psychology and Marketing, and Journal of Marketing Communications. Dr. Cline is widely cited in the popular press, including USA Today, Psychology Today, CBS News, The LA Times, MSNBC, and The Washington Times. Dr. Cline also serves as head coach for the men’s and women’s golf teams for Saint Vincent College, hosted at Arnold Palmer’s Latrobe Country Club in Latrobe, PA
Maria Cronley is a professor of marketing in the Farmer School of Business at Miami University. Dr. Cronley joined Miami 2002 and teaches classes in consumer behavior, developing consumer insights, and customer acquisition. She received a B.S. in business from Bowling Green State University, and a Ph.D. in marketing, with a secondary specialization in social psychology, from the University of Cincinnati. Her primary research interests center on consumer judgment and decision processes, with specific emphasis in the areas of inference and selective information processing, persuasion, and practices related to health services marketing. She sits on the Editorial Review Board for the Journal of Consumer Psychology, and has published numerous articles in scholarly journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Advances in Consumer Research, Journal of Experimental Psychology: Applied, and the Journal of Public Policy and Marketing. She has also won more than two dozen awards and grants for her scholarship and teaching, including the Endres Associate Fellows Award for research, the James Robeson Faculty Research Excellence Award, and the Outstanding Professor Award at Miami University.
"About the title" may belong to another edition of this title.
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