Consumer Behavior
Minor, Michael, Mowen, John C.
ISBN 10: 0137371152 ISBN 13: 9780137371150
Published by Prentice Hall, 1997
Used
Hardcover
From
Better World Books, Mishawaka, IN, U.S.A.
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18725311-6
Synopsis:
Intended for an undergraduate audience, this text covers the theory and practice of advertising and promotion.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior
Publisher: Prentice Hall
Publication Date: 1997
Binding: Hardcover
Condition: Very Good
Edition: 5th.