Consumer Behavior & Insights

Language: English

Published by Taylor & Francis Ltd Okt 2026, 2026

1041290896 / 9781041290896

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks. Without sacrificing scholarly depth, it incorporates emerging research in areas such as neuromarketing, sustainability, and artificial intelligence, reflecting the evolving landscape of consumer research.Key features include updated case studies in every chapter, offering fresh insights into a variety of global, real-world applications. The text also offers timely insights from the field, the executive suite, and academia to provide students with a 360-degree view of how consumer research is generated and how it can be applied. Importantly, the text showcases a wide range of consumption situations, cultural backgrounds, and viewpoints. In its entirety, these features make theoretical concepts and models engaging and relatable, inviting students to dig deeper and to think like practitioners.This edition is designed to meet the needs of undergraduate and postgraduate students, as well as professionals in marketing, business, and related fields. It serves as an essential resource for anyone seeking to deepen their understanding of consumer behavior and its practical applications in today's dynamic global marketplace.…

Seller Inventory # 9781041290896

Title
Consumer Behavior & Insights
Author
Diane M. Phillips
Publisher
Taylor & Francis Ltd Okt 2026
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
1041290896
ISBN 13
9781041290896
Edition
2nd Edition
Item weight
1,106 grams
Dimensions
254x179x29 mm

AHA-BUCH GmbH

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