Consumer Behavior : Information Processing and Decision Making
Language: English
Published by Vibrant Publishers, 2025
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 120.47
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Unravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Making by Naresh Malhotra provides a deep dive into the cognitive processes that drive consumer decisions. This essential volume in the Legend in Marketing series examines how individuals gather, evaluate, and act on information, influencing their purchasing behavior.Covering topics such as perception, attention, memory, learning, and attitude formation, this book offers groundbreaking insights into how consumers process marketing messages and make buying decisions. Malhotra's influential research, coupled with expert commentaries, provides both theoretical foundations and practical applications, making it a must-read for marketers, researchers, and business professionals.Whether you want to enhance marketing strategies, improve customer engagement, or refine advertising approaches, this book equips you with the tools to decode consumer psychology and predict decision-making patterns.Explore the science behind purchasing behavior-order your copy today.…
Seller Inventory # 9781636514260
- Title
- Consumer Behavior : Information Processing and Decision Making
- Author
- Naresh K. Malhotra
- Publisher
- Vibrant Publishers
- Publication year
- 2025
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 163651426X
- ISBN 13
- 9781636514260
- Item weight
- 641 grams
- Dimensions
- 235x157x23 mm
- Series
- Book 87 of 87: Legend in Marketing
Unravel the Psychology Behind Consumer Choices!
Consumer Behavior: Information Processing and Decision Making by Naresh Malhotra provides a deep dive into the cognitive processes that drive consumer decisions. This essential volume in the Legend in Marketing series examines how individuals gather, evaluate, and act on information, influencing their purchasing behavior.
Covering topics such as perception, attention, memory, learning, and attitude formation, this book offers groundbreaking insights into how consumers process marketing messages and make buying decisions. Malhotra’s influential research, coupled with expert commentaries, provides both theoretical foundations and practical applications, making it a must-read for marketers, researchers, and business professionals.
Whether you want to enhance marketing strategies, improve customer engagement, or refine advertising approaches, this book equips you with the tools to decode consumer psychology and predict decision-making patterns.
📘 Explore the science behind purchasing behavior—order your copy today!
"Synopsis" may belong to another edition of this title.
About the Author
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth. Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 7 to 10 business days | 5 to 7 business days |
|---|---|---|
| First item | £ 29.74 | £ 38.24 |
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Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & StudiumSeller's business information
AHA-BUCH GmbH
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Einbeck, Germany 37574
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Seller Info:
AHA-BUCH GmbH
represented by the managing director Christel Glass
Garlebsen 48
37574 Einbeck
Deutschland
Telefon: 055639996039
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If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
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