Consumer Behavior. This item is unavailable.
Hoyer, Wayne D.,Macinnis, Deborah J.
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Language: English
Published by Houghton Mifflin College Div, 2000
- Hardcover
- Used
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- Title
- Consumer Behavior
- Author
- Hoyer, Wayne D.,Macinnis, Deborah J.
- Publisher
- Houghton Mifflin College Div
- Publication year
- 2000
- Condition
- Very good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0618013261
- ISBN 13
- 9780618013265
- Edition
- 2nd Edition
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"Synopsis" may belong to another edition of this title.
Synopsis
An authoritative and research-based treatment of consumer behaviour, backed by up-to-date coverage of new media, technology and e-commerce. Greater coverage of marketing strategy and decision making has been added, and text revisions have enhanced accessibility.
"About the title" may belong to another edition of this title.