Consumer Behavior, Eighth Edition
Leon G. Schiffman; Leslie Lazar Kanuk
ISBN 10: 0130673358 ISBN 13: 9780130673350
Published by Pearson College Div, 2003
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About this Item
Description:
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0130673358I3N00
Synopsis:
For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior, Eighth Edition
Publisher: Pearson College Div
Publication Date: 2003
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket