Consumer Behavior, Eighth Edition. This item is unavailable.
Leon G. Schiffman; Leslie Lazar Kanuk
Language: English
Published by Pearson College Div, 2003
- Hardcover
- Used
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
AbeBooks seller since March 24, 2009
Condition: Used - Good
£ 7.65
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0130673358I3N00
- Title
- Consumer Behavior, Eighth Edition
- Author
- Leon G. Schiffman; Leslie Lazar Kanuk
- Publisher
- Pearson College Div
- Publication year
- 2003
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0130673358
- ISBN 13
- 9780130673350
- Item weight
- 3.2 pounds
For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
"Synopsis" may belong to another edition of this title.