Consumer Behavior and Digital Influence in Global Markets (Paperback)
Language: English
Published by Igi Global Scientific Publishing, 2026
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 192.70
Quantity: 1 available
Add to basketItem description from seller
Paperback. Consumer behavior in global markets has been reshaped by the expansion of digital technologies, transforming how individuals discover, evaluate, and purchase products and services. The rise of e-commerce platforms, social media, and data-driven marketing has created an interconnected marketplace where consumers are influenced by online content, reviews, and personalized advertising. Cultural, economic, and technological differences across regions shape these behaviors, making it essential for businesses to understand global and local trends. As digital influence grows, companies must adapt their strategies to engage consumers, build trust, and remain competitive in a complex economic environment. Consumer Behavior and Digital Influence in Global Markets explores how digital platforms, technologies, and online interactions shape the way consumers make purchasing decisions across global markets. It examines the influence of factors like social media, cultural differences, data analytics, and digital marketing strategies on consumer preferences and behaviors. This book covers topics such as precision marketing, global business, and cognitive science, and is a useful resource for business owners, marketing professionals, academicians, researchers, and scientists. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9798260013441
- Title
- Consumer Behavior and Digital Influence in Global Markets (Paperback)
- Author
- Ricardo Marcao
- Publisher
- Igi Global Scientific Publishing
- Publication year
- 2026
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798260013441
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Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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