Consumer Behavior: Buying, Having, And Being Plus Mymarketinglab With Pearson Etext Global ed. of 12th revised ed.

Solomon, Michael R.

ISBN 10: 1292153202 / ISBN 13: 9781292153209

Published by Pearson Education, 2014

About this Item

Unread book in perfect condition.

Seller Inventory # 26088378

Bibliographic Details

• Title: Consumer Behavior: Buying, Having, And Being Plus Mymarketinglab With Pearson Etext Global ed. of 12th revised ed.
• Publisher: Pearson Education
• Publication Date: 2014
• Language: English
• ISBN 10: 1292153202
• ISBN 13: 9781292153209
• Binding: Soft cover
• Condition: As New

About this title

Synopsis

For courses in Consumer Behavior.

This package includes MyMarketingLab^™

 

Beyond Consumer Behavior: How Buying Habits Shape Identity

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

 

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

 

This package includes MyMarketingLab, an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

 

MyMarketingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.