Consumer Behavior: Buying, Having, and Being
Michael R. Solomon
ISBN 10: 0136015964 ISBN 13: 9780136015963
Published by Pearson College Div, 2008
Used
Hardcover
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About this Item
Description:
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0136015964I2N00
Synopsis:
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
Review:
This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)
Vol. 26, Issue 1, Journal of Consumer Policy.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Consumer Behavior: Buying, Having, and Being
Publisher: Pearson College Div
Publication Date: 2008
Binding: Hardcover
Condition: As New
Dust Jacket Condition: No Jacket